#Decathlon

Signals

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Proyecto
Signals
Advertiser
Decathlon
Director
Blai Graell
Agency
&Rosàs
Production Company
The Production Club
Awards
CdeC 2017
Audiovisual Execution Mention
El Sol
Gold in TV and Cinema

Process

The idea of "Signals" is to illustrate a copy in a colourful way, without losing the realism typical to the great majority of Decathlon pieces, but giving it a certain touch of genre cinema. With thriller references in the opening sequence, and the most absurd comedy in the development of the piece, it is designed to maintain a constant rhythm that grips the viewer into the next gag. The key is the constant use of slow motion and graphic resources. A great work of direction.

Don't you know what presents to give for Christmas? Be aware of the signals.

MAKING OF #DecathlonSeñales #DecathlonNavidad #TPClub #TPCProjects

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