Ficha
- Project
- The Call
- Advertiser
- Decathlon
- Director
- Eloi Colom
- Agency
- &Rosàs
- Production Company
- The Production Club
Process
How to make a tribute to the journey of Decathlon España over the past 25 years? By respecting its identity.
The most difficult part in the project was to know how to match footage shot specifically for the occasion with unpublished images of different spots of the brand as a tribute. Great work of file selection and a really creative work by the director, in addition to a good colour study in order to generate a well-adjusted balance favourable to the story. Sometimes there is as much merit in shooting as there is in the ability to know how to use the footage in order to make your piece bigger. Brilliant execution shooting-wise. Clean, clear, realistic, beautiful and relatable.
A great audiovisual tribute to the journey of an iconic brand in Spain.
