Ficha
- Project
- Winter Driving Experience
- Advertiser
- Audi
- Director
- Gerard Montero
- Agency
- DDB
- Production Company
- The Production Club
Process
To be able to shoot a big Audi skidding wildly on a snow track is a visual gift. In this sort of project, the most complicated is to know how to manage production needs, taking into account that one cannot have control over the natural environment: going to a high mountain, constant -16 degrees Celsius, few hours of light...
A project carried out with great sensitivity to highlight the value of the product and the tenderness of the concept. Besides, a great post-production work carefully executed frame by frame to make the piece visually brilliant.
There are things that we cannot control... So we found ourselves on a high mountain with -16 degrees Celsius with some wind. Our drone barely held up..
