Ficha
- Project
- Tomate
- Advertiser
- Alvalle
- Director
- El Cangrejo
- Agency
- &Rosàs
- Production Company
- The Production Club
Process
The most complicated part in this project was to work with an out-of-season product. After a complex process to decide which type of tomato was needed for the commercial, we realized that it was going to be difficult to find it in a season when this product is practically unavailable out of a greenhouse. However, showing in-season tomato plants in an outdoor setting was key both for the client and for the creativity of the commercial, so we carried out an extensive study of the product. The result was to be able to recreate a splendid product in an outdoor orchard five months prior to the ideal season.
Working with out-of-season products should be possible if one finds out how.
