Process

We loved Uniqlo's idea of a different and organic fashion film. The key of the project was connecting to the citizens of Barcelona before the imminent opening of the first Uniqlo shop in the city. The challenge was to obtain natural situations in representative locations in Barcelona, but simultaneously to break free from the proper clichés of the genre and of touristic places of the city. We needed corners that the citizens of Barcelona can keep on enjoying for them. It is always a pleasure to work with so professional and charismatic actors like Greta and Alex, they helped us to integrate the product in the spot with its aptitude  and its good attitude.

It is a challenge that a Japanese brand with so good reputation, and a very pronounced style, makes you their spokesman of its desires for the whole city. The internal communication is the most important element in these circumstances.