Ficha
- Project
- That's the New York Life
- Advertiser
- Seagram's Gin
- Director
- Ramón Ayala
- Agency
- &Rosàs
- Production Company
- The Production Club
Process
Seagram's trusted us again and we could not think of anyone else but Ramón Ayala. The challenge was to recreate glamorous spaces of the New York nightlife in Barcelona. Seagram's is New York, its parties, its spaces and its characters. That is why the vision that it required is that of a director with an international career and a very special universe. The most difficult thing was to know how to generate the atmospheres and essence of NY through costumes, lighting, casting and artistic direction work.
There is no better way to start a common path with a new director than with a project like this.
