#DECATHLON

CHALLENGING THE WEATHER

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Project
Challenging the Weather
Advertiser
Decathlon
Agency
&Rosás
Director
Albert Sala
Production Company
The Production Club

Process

Winter is a time of contrasts, cold and heat and everything is relative because "to be warm is easy if you know how." This is a message from the new Decathlon Winter campaign. With a creativity that involves so many changes of locations, the challenge in this project was to fulfill wishes and make it viable. Shooting it near Barcelona made it very easy, because the variety of locations that are in short distances is what makes this possible. Albert Sala is the brain that has created this visual link between the art of the interiors and the light of the exteriors generating a harmony between the scenes that creating a winter atmosphere which gives us so much.

Albert Sala is the brain that has created this visual link between the art of the interiors and the light of the exteriors generating a harmony between the scenes that creating a winter atmosphere which gives us so much.

#DECATHLON #WINTER #CHALLENGINGTHEWEATHER #THEPRODUCTIONCLUBXDECATHLON #ALBERTSALA