Info
- Project
- Auprès des Pros
- Client
- Société Générale
- Director
- Mustafa Mazouzi
- Agency
- Fred & Farid Paris
- Production Company
- Big Productions
- Service
- The Production Club
Process
This series of three stories posed a challenge for the art direction. The locations were transformed in order for us to, with the help of a great photography, generate atmospheres that conveyed exactly what we needed. The charm is that each story called for a completely different atmosphere. The great ultimate goal was to get pieces in which the spectator could easily see himself. To achieve that, as usual, the casting and a really deeply studied work of costume design are vital.
It is really admirable to get these three stories to be natural and relatable.
