#FeelActiv

Process

The magic of this film was to show the characters’ feelings. The casting in these cases is always crucial, as you need to be credible and charismatic in equal parts. On the other hand, photography and the treatment of camera are decisive. It is vital to know how to use resource shots and to have the camera on the character to capture his expression and feelings. It was also key to be able to organize a shooting plan that would allow for natural light to always be in our favour, thus magnifying the natural spaces of the film, which in this case are secondary characters but very relevant in creating unique postcards.

Often a correct choice of lenses and a good job of planning are keys to achieving visually beautiful results.