#ONCE

Rasca de la fortuna

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#ONCE

Rasca de la fortuna

Play Video

Ficha

project
Rasca de la fortuna
advertiser
ONCE
agency
Ogilvy
director
Pere Sala
production Company
The Production Club

Process

The new Rasca de la ONCE campaign, directed by Pere Sala in collaboration with Ogilvy, brings together rhythm, humor, and a modern narrative. A fresh and relatable piece for those who can feel it coming.