Ficha
- PROJECT
- RUN TO RISE
- ADVERTISER
- ADIDAS
- DIRECTOR
- MUSTAFA MAZOUZI
- AGENCY
- &ROSÀS
- PRODUCTION COMPANY
- THE PRODUCTION CLUB
Process
In this project, we faced the challenge of shooting a realistic route so that our runners come running, from the mountain to the sea in the city of Barcelona, at dawn. Balancing the light's hours and the agendas of the influencers and celebrities was the real puzzle of the production.
Celebrities and influencers will help us in this portrait of the city through sport.
