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Cupra Squared Experience

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Project
Squared Experience
Advertiser
Cupra
Agency
14 Agency
Director
Íñigo Jiménez
Production Company
The Production Club

Process

Cupra Squared Experience is a Cupra development project that will revolutionize racing competition. The premise of the project is that while you drive a real car you experience a race in a virtual space where you compete with other drivers. A mix between racing and gaming that is almost the present of car racing. The challenge of the project was to shoot a teaser of the project, still in development, having only one day of filming and to transfer the adrenaline experienced by the pilot at the hands of an Urban Rebel.
A mix between racing and gaming that is almost the present of car racing.

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