This campaign directed by Alba Ricart perfectly portrays what happens when you get the 120 million from the ONCE Eurojackpot; you and all your generations become millionaires. The main challenge of this piece was the casting, finding 42 people who not only fit us with the look of the piece, but were also dancers. In addition to working with 7 dogs. We had to create three different families with their own identity and it was thanks to Alba and her innate sensitivity towards fashion that an excellent wardrobe was achieved.
three different families with their own identity