#Pescanova

La pasta del mar 2022

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Project
La pasta del mar
Advertiser
Pescanova
Agency
&Rosàs
Director
Ibra Muñoz
Production Company
The Production Club

Process

La Pasta del Mar surprises us once again with this piece directed by Ibra Muñoz and starring none other than a cod. The main challenge of this piece was to create an original character that generated sympathy and affinity with the audience. Once we had it; a cod, the great challenge was to both, conceptualize and model it in an artisanal way with human features. Finally, we managed to bring him to life through animation, giving him a believable personality, which has given a very good result.

original character that generated sympathy and affinity with the audience.