#Mahou

Process

This campaign directed by Luc Knowles is dedicated to all the spanish "peñas" that maintain the unique value of the meeting. The first challenge of this project was to represent the tradition and values ​​that the concept of a "peña" represents, without identifying with any one in particular. The second was the previous research work that led us to contact more than 60 "peñas" to learn about their members, customs and activities. And the third was to record with real characters from clubs that allowed us to give the piece a lot of realism and an authenticity with which it is easy to identify.

Dedicated to all the spanish "peñas" that maintain the unique value of the meeting.