#ONCE

RASCA MILLONARIO

Play Video

Ficha

PROJECT
Rasca Millonario
ADVERTISER
ONCE
AGENCY
Ogilvy
DIRECTOR
Martín Nieto
PRODUCTION COMPANY
The Production Club

Process

Martín Nieto directs this second piece that, with a very contemporary language, makes it clear that Laura gives out almost as many ❤️ as the ONCE's Rasca Millonario.