Ficha
- Project
- About Taste
- Advertiser
- Bitterkas
- Director
- Joana Colomar
- Agency
- &Rosàs
- Production Company
- The Production Club
- Awards
- Best Awards 2016
- Gold to the best Spot
- CdeC 2016
- Audiovisual Execution Mention
Process
We wanted to get a modern piece that gave a renewed aura to a classic product such as Bitterkas. To do this, we needed to iconically illustrate a very powerful copy, but that flowed at a blistering pace. This invited to high speed editing. The key production-wise was to film all those shots in the fewer locations possible, without sacrificing the visual range of the piece.
There are projects that seem designed to have two camera units... And there is Bitterkas.