#Mahou

Process

Mahou, as official sponsor of La Liga, presents a piece directed by Luc Knowles, starring Maxi Iglesias and featuring a song by Morat produced exclusively for the campaign. We know that what matters in life is not winning or losing, but coming together and sharing; and this is what Mahou preaches.

The main challenges of this project were three. On the one hand, find protagonists whose stories were real to give the campaign more truth and make the audience empathize with them. On the other hand, making football a transversal element in all situations despite having recorded in very different locations and, finally, recording a spot with music as the protagonist without falling into the aesthetics of a video clip, appealing to the camera in motion and stolen shots to seek complicity and closeness.

#MAHOU